Rebecca P. Cherry, President


PeopleMs. Rebecca P. Cherry is president of Cherry Consulting of the Carolinas, Inc. a Small Business Enterprise that provides management consulting services to both public- and private-sector transportation providers. Ms. Cherry has owned the business since 1995, after resigning as the Assistant General Manager for Administration and Safety at Charlotte Transit System in mid-August. She was with the transit system for six years. From 1983 until 1989, she was employed by Houston Metropolitan Transit System of Harris County, Texas in various positions. The departments in which she worked were Internal Audit, Labor Relations, Office of Management and Budget, and Operations. At the time of her resignation, because of her husband’s relocation to Charlotte, Ms. Cherry was directly responsible for the Dispatchers at METRO’s six operating facilities.


Most of Ms. Cherry’s private sector work is in the Southeast, since her Company is contracted by privately-held insurance companies, trucking companies, and passenger carriers to perform safety audits and risk assessments. In the public sector arena, 3C, Inc. often collaborates with other larger consulting companies, performing fieldwork (such as surveying representatives of the agencies), conducting organization and operation analyses, and developing and recommending alternatives/recommendations for enhancing the companies’ operations and safety programs. Other subcontractors who reside in the Carolinas assist the President.


Transit systems independently contract 3C, Inc. to fulfill their ‘Employee Training and Development’ needs, funded through FTA Rural Operating Assistance Programs. Most of the training is focused on operations safety, defensive driving, and ADA compliance matters, specifically Passenger Assistance and Operators’ Sensitivity and Awareness.


In January 2008, Ms. Cherry signed the Company’s largest transportation management contract with the Department of Army. For four and a half years, the company operated daily service for the Warriors In Transition Battalion (WTB) at Fort Bragg (NC) Military Base.


Ms. Cherry obtained her Master’s degree in Industrial Management from Georgia Institute of Technology (MSIM – 1980) and a Bachelor’s in Education from Tennessee Tech University (BS, EDU – 1976).


David Rhew

David Rhew

David Rhew is a skilled communicator and disarming interviewer. David brings 30+ years of broadcast and community relations experience to his role with Cherry Consulting. As an award winning journalist and North Carolina native, David has traveled extensively across the Carolinas engaging citizens and policy makers on the important issues of the day. Through his laid-back interviewing style, he is able to quickly discern trends and themes that emerge from the face to face conversations.


David also has senior staff leadership experience, working in large complex educational and governmental institutions where his collaborative spirit and focus helped propel organizations toward their missions.  His most recent full time employment involved working with the City of Charlotte’s Comprehensive Neighborhood Improvement Program.  In that role, David participated in numerous community engagement forums which led to the City’s strategic prioritization of neighborhood projects.


Mr. Rhew obtained a Bachelor of Arts in Communications from the University of Alabama in 1982 with an emphasis in Broadcast News and Public Affairs.

David North

David_NorthBringing international experiences and expertise to our team, Mr. David North is a subject matter expert with 30+ years of work experience in the areas of talent management, leadership development, and organizational change. He has held senior executive positions in the UK, employed by Sun Alliance Insurance in London, England. Following Sun Alliance’s merger with Royal Insurance, Mr. North relocated to Charlotte in 1999 to become the Director of Learning & Organization Development for Royal Sun Alliance (RSA) – US. In this position, he was responsible for employee training and development policies and programs that served RSA’s US operations (7,000 employees, and $3 billion annual revenues). During the years preceeding RSA retirement in 2005, he led award-winning leadership training programs and introduced people processes that were central to the creation of a performance-based culture crossing all levels of management.


David’s employment in the financial services and insurance industry complements services in the ever-changing transportation environment: transitional workforces; high levels of customer service; managing risks; and the need for effective cost-control. He has already provided assistance to the retail, pharmaceutical, and engineering industries, to name just a few. With an expertise and interest in coaching and mentoring leaders through major transitions, no matter how large or small the enterprise, David can orchestrate our clients’ endeavors in the areas of: Change Management; Leadership Training; Personal and Professional Development Planning; Talent Development (succession planning, and career coaching and mentoring), and Process Design (behaviorally anchored and strengths-based capability frameworks, and performance and development reviews). He is often a guest speaker at trade conferences.


Mr. North obtained his Master’s degree (MA, 1997) in Strategic Human Resource Development from Guildhall University in London and a Bachelor’s in Economics and Social History (BSocSci, 1975) from The University of Birmingham (UK).

Laura Fonseca

PeopleMs. Laura Fonseca directed 3C, Inc.’s operation of the WTB transit shuttle at Ft. Bragg.  With a 2016 transition from the US Army (ret CPT), Laura is once again collaborating with Cherry Consulting as its newest team member.


Laura is experienced in transportation program development, integration and program planning management at both Federal and state levels and in the public and private sector.  Her 20 years with the US Army allowed her to acquire a unique and broad set of skills in Asset Management; Budget Development and Execution; Capital Project oversight; Procurement and Acquisition standards; Safety, Risk Management and Risk Mitigation; and Transportation Systems Planning and Administration.


Laura served as a Logistics Officer both stateside and abroad.  During her tenure, she developed and lead a number of successful intra-agency collaboration initiatives.  Her civilian work experiences prior to the military were the foundation to her military successes.  Laura served as the Chief Executive for her family’s private charter bus company,  leveraging the company’s reputation and dedication to transportation excellence to grow the business.  The company became the preferred sub-contractor to International Bus Carriers Lines with routes to Canada and Mexico; and her family’s carrier proudly played a role in the transportation plan for the 2002 Salt Lake City Winter Olympics.  Other contracts included the Department of Education and the Department of Defense.


Coupling her knowledge of the transportation industry, diverse range of skills, and fluency in foreign languages (Spanish and Portuguese), Laura is a welcomed addition to the Cherry Consulting team.